The purpose of this paper is to explain the relationships and the meaning of the customer experience approach, which involves manufacturing and fabrication influenced by human kansei. This paper urgues as follows; What are the products that appeal to the senses?, Kansei marketing, Customer Experience and Kansei Marketing, Customer Experience and Sstrategic Experiential Modules, Customer Experience and Kansei Quality, Relationships between the Information Processing of the Senses and Customer Experience, Relationships between Functional Benefits and Customer Experience, and Summaries of the Examples the manufacturer’s product development capabilities constitute a source of the customers’ experience, creating the customer experience of products, including lifestyles and culture.
| Published in |
Science Journal of Business and Management (Volume 3, Issue 2-1)
This article belongs to the Special Issue Customer Experience Management / Marketing Branding |
| DOI | 10.11648/j.sjbm.s.2015030201.14 |
| Page(s) | 35-42 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Customer Experience, Kansei Marketing, Sstrategic Experiential Modules, Kansei Quality, Consumer Information Processing
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| [2] | Nagasawa, S. ed. (2002) Product Development Relating Kansei: Its Methodology and Practice, Japan Publishing Service Co. (in Japanese) |
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| [5] | Naisbitt, J. (1982) Megatrends － Ten New Directions Transforming Our Lives －, Warner Books Inc., New York. |
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| [7] | Hakuhodo Institute of Life and Living (1985) Bunshu no Tanjo (Birth of a mass of people divided into separate groups), Nihon Keizai Shimbunsha (in Japanese). |
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| [10] | Research Group of Marketing Strategy, Dentsu ed. (1985) Kansei Consumption and Reasonable Consumption, Nihon Keizai Shimbunsha (in Japanese). |
| [11] | Nagasawa, Shin’ya (1997) “Launching Products that influence on Human Kansei,” in Hiroyuki Kaiho (ed.), Shin’ya Nagasawa, et al., Psychology of “Warm Recognition” – Wondering Phenomenon of Fusion between Recognition and Emotion –, Kaneko Shobo, pp.183-204 (in Japanese). |
| [12] | ibid., [1]. |
| [13] | Nagasawa, S. ed. (2005) Value Creation through Customer Experience That Enables to Develop Hit Products: Manufacturing and Fabrication That Influence Kansei, Nikkagiren Shuppansha. (in Japanese).. |
| [14] | Schmitt, B. H. (1999), Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands, Free Press. |
| [15] | ibid., [13]. |
| [16] | Nagasawa, S. ed. (2006) Creating Customer Experience in Long Standing Companies: Design Management of Glance of Customer, Doyukan. (in Japanese). |
| [17] | Holbrook, Morris B. (1982), The Experiential Aspects of Consumption – Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, Vol.9, No.2, pp.132-140. |
| [18] | Schmitt, B. H. (2003), Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers, John Wiley & Sons. |
| [19] | Lindsey, P. H., and Norman, D.A. (1977), Human Information Processing － An Introduction to Psychology 2nd ed, Academic Press, New York. |
| [20] | ibid., [2]. |
| [21] | Nagasawa, S. ed. (2003) Practice of Kansei Product Development: Featuring Kansei as Product Elements, Japan Publishing Service. (in Japanese). |
| [22] | ibid., [3]. |
| [23] | Yoshiga, T. (1986) Commodity Science, Kunimoto Shobo (in Japanese). |
| [24] | ibid., [3]. |
| [25] | Irisawa, Y., and S. Nagasawa (2012) Study of Product Design and Kansei Value in Product Development - Relationship among Customer Experience, Kansei and Emotional Design -, Proceedings of Design Symposium, pp.361-367 (in Japanese). |
| [26] | Ortony, A., Norman, D. A., and Revelle, W. (2004), Who Needs Emotion? The Brain Meets the Machine, Oxford University Press, New York. |
| [27] | Irisawa, Y., and S. Nagasawa (2012), Study for Product Design on Customer Experience: Construction and Examination for Customer Experiential Design by Case Studies, Advances in Information Sciences and Service Sciences: An International Journal of Research and Innovation, Vol.4, No.14, pp.234-241. |
| [28] | ibid., [13]. |
| [29] | ibid., [16]. |
| [30] | Nagasawa, S. ed. (2007) Manufacturing and Fabrication by Creation through Customer Experience – Implementation of “Intangibles” That Produces Brand Value and Hit Products –, Nikkagiren Shuppansha (in Japanese). |
| [31] | Nagasawa, S. and T. Someya (2007), Tradition and Innovation at Long Standing Brand “Toraya” – Building Customer Experience and Technology Management –, Koyoshobo (in Japanese). |
| [32] | Nagasawa, S. ed. (2009) Premium Strategy of Local and Traditional Industries of Japan – Building Customer Experience and Technology Management –, Doyukan (in Japanese). |
| [33] | Nagasawa, S., and M. Ishikawa (2010) Kyo-Yuzen Chiso: 450 Year Brand Innovation, Doyukan (in Japanese). |
| [34] | Nagasawa, S. and R. Komiya (2015), Branding of rental Housing through Community Design – Building Customer Experience of Rushed Share Housing –, Koyoshobo (in Japanese) |
| [35] | Nagasawa, S. and O. Nishimura (being printed), Sustainable Price Advantage on Local Industry – Building Customer Experience of Asahi Shuzo, Snowpeak, Zenith and Hublot –, Koyoshobo (in Japanese) |
| [36] | ibid., [16]. |
| [37] | Nagasawa, S. (2010), Kansei/Affective Quality and Customer Experience, Ryutsu Jouho, Vol.44, No.34, pp.234-241 (in Japanese). |
| [38] | ibid., [32]. |
APA Style
Shin’ya Nagasawa. (2015). Customer Experience Affecting Human Kansei. Science Journal of Business and Management, 3(2-1), 35-42. https://doi.org/10.11648/j.sjbm.s.2015030201.14
ACS Style
Shin’ya Nagasawa. Customer Experience Affecting Human Kansei. Sci. J. Bus. Manag. 2015, 3(2-1), 35-42. doi: 10.11648/j.sjbm.s.2015030201.14
AMA Style
Shin’ya Nagasawa. Customer Experience Affecting Human Kansei. Sci J Bus Manag. 2015;3(2-1):35-42. doi: 10.11648/j.sjbm.s.2015030201.14
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Download@article{10.11648/j.sjbm.s.2015030201.14,
author = {Shin’ya Nagasawa},
title = {Customer Experience Affecting Human Kansei},
journal = {Science Journal of Business and Management},
volume = {3},
number = {2-1},
pages = {35-42},
doi = {10.11648/j.sjbm.s.2015030201.14},
url = {https://doi.org/10.11648/j.sjbm.s.2015030201.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.14},
abstract = {The purpose of this paper is to explain the relationships and the meaning of the customer experience approach, which involves manufacturing and fabrication influenced by human kansei. This paper urgues as follows; What are the products that appeal to the senses?, Kansei marketing, Customer Experience and Kansei Marketing, Customer Experience and Sstrategic Experiential Modules, Customer Experience and Kansei Quality, Relationships between the Information Processing of the Senses and Customer Experience, Relationships between Functional Benefits and Customer Experience, and Summaries of the Examples the manufacturer’s product development capabilities constitute a source of the customers’ experience, creating the customer experience of products, including lifestyles and culture.},
year = {2015}
}
TY - JOUR T1 - Customer Experience Affecting Human Kansei AU - Shin’ya Nagasawa Y1 - 2015/04/08 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.s.2015030201.14 DO - 10.11648/j.sjbm.s.2015030201.14 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 35 EP - 42 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.s.2015030201.14 AB - The purpose of this paper is to explain the relationships and the meaning of the customer experience approach, which involves manufacturing and fabrication influenced by human kansei. This paper urgues as follows; What are the products that appeal to the senses?, Kansei marketing, Customer Experience and Kansei Marketing, Customer Experience and Sstrategic Experiential Modules, Customer Experience and Kansei Quality, Relationships between the Information Processing of the Senses and Customer Experience, Relationships between Functional Benefits and Customer Experience, and Summaries of the Examples the manufacturer’s product development capabilities constitute a source of the customers’ experience, creating the customer experience of products, including lifestyles and culture. VL - 3 IS - 2-1 ER -
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